Domino’s Pizza Campaign: Dominate Your Day
This campaign was an attempt to get consumers into Domino’s at lunchtime. We came up with the tagline “Dominate Your Day” to let customers know that if they eat at Domino’s, their day will be significantly better. The issue with Domino’s is that no one wants to eat pizza for lunch, especially since Domino’s does not offer single slices. Within this campaign we attempted to drive sales at lunch time by emphasizing that if you order Domino’s delivery, you will save more time in your day because you don’t need to go pick it up or drive and wait in a drive-thru. Our target audience is middle aged men who are working 9-5 office jobs and want to accomplish as much as they can during their day so they can go home, relax, and feel like they had a successful day at work. With these ads we explain how our target can get things done if they order from Domino’s and we emphasized that Domino’s in particular has the best delivery service there is.