GROW UP
Microsoft 365
In this campaign we wanted to illustrate that people in the workforce who don’t use Microsoft 365 will lag behind. Students need to know that Microsoft 365 gives them the tools to succeed throughout college and into their careers as well. Throughout this campaign we compare those who don’t use M365 to children since they aren’t using professional software. We are encouraging all students in college who want to be successful to grow up and use M365.
Poster Executions
These posters will be placed around campuses and dorms to target students. Our goal for these posters are to emphasize that students who don’t use Microsoft 365 look childish. The Etch a Sketch is designed to promote Microsoft Word, which is a feature under Microsoft Suites.
Social Media Executions
The same images will be used on social media platforms such as Instagram to target students and spread awareness about the features of M365.
Digital Banner Executions
These banners will be placed on TV’s around campus to highlight the features of PowerPoint presentations and Microsoft Word which fall under Microsoft 365.
The Coloring Book
The final piece to our campaign is a coloring book that will be placed in student lounges, career centers, and dorms for students to access when they need to de-stress. This book will promote Microsoft 365 while also staying consistent with our “grow up” campaign by bringing in the nostalgic feeling of filling in coloring books like we used to as kids.
Thank you to my partners: Noah Zaroff, Olivia Desch, Julia Fromstein & Lauren Beery!